Brand strategy and marketing plan
Measuring Success of a Brand Equity Plan
Moving the customer from brand awareness to brand insistence will reflect the growth of brand value.
Factors influencing brand insistence:
- Relevant Differentiation
- Emotional Connection
- Decreased price sensitivity
- Increased customer loyalty
- Increased flexibility for growth
- Increased market share
- Increased company value
- Visual Link will help you set up a methodology for monitoring brand value.