Measuring Success

Brand strategy and marketing plan

Measuring Success of a Brand Equity Plan

Moving the customer from brand awareness to brand insistence will reflect the growth of brand value.


Factors influencing brand insistence:

  • Awareness
  • Accessibility
  • Value
  • Relevant Differentiation
  • Emotional Connection

Resulting in:

  • Decreased price sensitivity
  • Increased customer loyalty
  • Increased flexibility for growth
  • Increased market share
  • Increased company value


  • Visual Link will help you set up a methodology for monitoring brand value.

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