Brand strategy and marketing plan

Measuring Success of a Brand Equity Plan

Moving the customer from brand awareness to brand insistence will reflect the growth of brand value.

Factors influencing brand insistence:

Awareness
Accessibility
Value
Relevant Differentiation
Emotional Connection

Resulting in:

Decreased price sensitivity
Increased customer loyalty
Increased flexibility for growth
Increased market share
Increased company value

Methodologies:

Visual Link will help you set up a methodology for monitoring brand value.

To find out more about our services and how we can help your business,

send us an email or call us on 0410 699 065!

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